surf’s up at Hooked

hooked bkgrd

It’s been a busy half term with the installation of amo espaco‘s interior for the new Hooked Kite Surfing Base, in Duncannon in the Republic of Ireland.
I’ve been working with Niall and Chrissie, the owners for the last few weeks sourcing fittings and fixtures to fit out the new centre which will truly establish Hooked as the kite surfing destination in Ireland. This June bank holiday weekend really marks the start of the Irish summer, so it was a deadline that could not be missed.
We began with moodboards to capture the look and feel they were after and then worked up 3D visuals to get a sense of how the base would look. Going back to my graphics roots, I also designed window graphics to brand the centre and let everyone know what is on offer – not just kite surfing but Stand-up Paddle Boarding too – great for the core I’m told!!
We really wanted to create an atmosphere where clients of the school could buy whatever kit they needed, enjoy their time on the water and be rewarded with a post lesson coffee and chill out in the base, with an uninterrupted view of the beach, which personally I could look at all day. Not only would clients get their surf fix, but they would also come away with a sense of the Hooked lifestyle.
It’s hard not to slow right down to beach front pace and leaving on Thursday, in glorious sunshine, on the eve of the opening, with the promise of the bank holiday weekend, was very hard to do! Best of luck to Hooked – check them out at Thanks to Alison at Luma direct for her gorgeous lights, they are at


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